摘要 :
Because of the varying cultural climate in a multinational context, a serious practical problem for management is the lack of a widely agreed framework that can help to define a corporate brand for multinational corporations (MNCs...
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Because of the varying cultural climate in a multinational context, a serious practical problem for management is the lack of a widely agreed framework that can help to define a corporate brand for multinational corporations (MNCs). This is important because the branding of a MNC has several implications and therefore, for newly created multinational corporate brands (MCBs), it is necessary to deal with a series of dichotomies and challenges. MCBs have the potential advantage of alleviating the effect of local customers' ethnocentric tendency in purchasing this brand. However, empirical research in this area is rare. This paper proposes the concept of domestic corporate brands and MCBs and identifies three success factors associated with creating MCBs. This study is one of the first to highlight the concept of s and to identify the success factors that make managing this type of branding.
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Purpose - The purpose of this paper is to investigate the impact of internationalization of investment on corporate policies through multinational firms (MNFs) and thereby variation in financial performances when compared to domes...
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Purpose - The purpose of this paper is to investigate the impact of internationalization of investment on corporate policies through multinational firms (MNFs) and thereby variation in financial performances when compared to domestic firms (DFs) using 10 years' (2004-2013) secondary data of 153 firms listed on Pakistan Stock Exchange. Design/methodology/approach - This study applies regression and ratio analyses for testing of hypotheses and other statistics. Findings - The results indicate that the performance of MNFs is better than that of DFs primarily because of internationalization of investments and inventory utilization. The rest of the factors included in the model, namely, cash conversion cycle and corporate governance (CG) indices, have less prominent role in determining firms' performance. Research limitations/implications - Sample size was restricted to 153 firms, as complete data for the period selected to carry out the study were available only for these firms. For determining the quality of CG, only sample average has been used as bench mark due to non-availability of industrial average. Practical implications - The recommendations of the research can be used by economic planners and corporate experts as policy guidelines and bench mark for improving the corporate and economic performance of the country. Besides, these recommendations are beneficial for emerging economies particularly and developed economies generally across the globe. Social implications - Economic and financial regulators can get guidance from the findings of the study to adjust national-level corporate planning. For example, State Bank of Pakistan (the central bank of the country) can amend its prudential regulations with regard to maintaining liquidity by corporate units according to the results of the study. Corporate units can directly get guidance and adopt the findings of the study in their corporate planning to improve their performance. The findings and methodology of the research can also be used by research students on further exploring the field. Originality/value - Splitting the sample into domestic and multinationals firms, separately and jointly analyzing these firms and then comparing corporate strategies of these firms based on location are unique.
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Many multinational corporations (MNCs) find it challenging to bring their global corporate strategy and local strategies of subsidiaries into balance. The global strategy offers a sense of direction for the corporation and should ...
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Many multinational corporations (MNCs) find it challenging to bring their global corporate strategy and local strategies of subsidiaries into balance. The global strategy offers a sense of direction for the corporation and should translate into consistent decisions to work toward company-wide objectives. However, headquarters may overemphasize conformity, running the risk that its generic strategy will be ill-suited to the specifics of local markets. Headquarters may view local strategy development as subversive, fearing that subsidiaries may deviate from corporate-wide plans. Similarly, local strategy is a way for subsidiaries to respond to their specific local market conditions. Local strategies are essential for an MNC, as they offer the flexibility to tailor actions to deal with local threats and capture opportunities. However, there may be an element of self-interest on the part of subsidiary management if, for example, they intend to build local "empires." Such self-interest may neglect alignment of the local strategy with the global one, resulting in a disjointed corporation. Given these challenges in bringing global and local strategy into balance, this paper offers guidance on how managers in MNCs can provide for local strategy while still respecting global strategy.
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International business research has considered how ethical values and practices vary across cultural boundaries. But how does the degree of internationalization of a firm affect the way multinational corporations (MNCs) and their ...
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International business research has considered how ethical values and practices vary across cultural boundaries. But how does the degree of internationalization of a firm affect the way multinational corporations (MNCs) and their executives approach ethics? We use primary and secondary data from American MNCs to test this question. The data indicate that internationalization is related to the amount of concern executives display toward ethical issues, but is not related to the creation of formal ethics structures and policies.
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The frequency of discriminatory language in job advertisements placed by U.S. multinational corporations operating in Mexico was compared with that of Mexican companies using content analysis. A sample of 300 ads placed by compani...
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The frequency of discriminatory language in job advertisements placed by U.S. multinational corporations operating in Mexico was compared with that of Mexican companies using content analysis. A sample of 300 ads placed by companies from each culture was analyzed and coded by two groups of coders to calculate the frequency of discriminatory language in the job ads with respect to age, gender, physical appearance and marital status. Results of a chi square analysis revealed that U.S. multinationals firms in Mexico utilize discriminatory language in job ads less frequently in the categories of age, gender and marital status. This result suggests that the legal and cultural framework of the country of origin of U.S. enterprises in Mexico may be influencing their actual recruitment practice in Mexico, and in turn, help them in setting a positive example of non-discrimination in recruitment among their Mexican counterparts.
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Multinational conglomerate, 3M, has signed an agreement to buy the Separations Media business of membrane specialist, Polypore International, for US$ lbillion cash.
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Research Summary: Corporate philanthropy has long been recognized as an important part of multinational strategy, yet we know relatively little how charitable giving is allocated across countries. Using a sample of 208 U.S.-based ...
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Research Summary: Corporate philanthropy has long been recognized as an important part of multinational strategy, yet we know relatively little how charitable giving is allocated across countries. Using a sample of 208 U.S.-based corporate foundations from 1993 to 2008, we find that the foundations give more in countries with opaque institutional environments, but they do so through international intermediaries. They also give more when the funding firms have new entries in countries with weak institutions-hence greater needs for the social license to operate-or when their operations require stronger connections with local suppliers or customers. These findings point to the use of corporate philanthropy as part of corporate diplomacy when the local institutions are ineffective and the importance of reaching out to local constituents is high.
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This is a study of the evolution of strategies of large multinational (MNC) firms doing business in China. Using the TOWS approach (Weirich, 1982) we classified the strategic posture of MNC subsidiaries in China into four discrete...
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This is a study of the evolution of strategies of large multinational (MNC) firms doing business in China. Using the TOWS approach (Weirich, 1982) we classified the strategic posture of MNC subsidiaries in China into four discrete frames based on a survey of large firms. The results of our study applying the TOWS approach have allowed us to expose the trend of strategic evolution. We find that the primary investment motivation of MNS in China has changed from "low labor cost" to "exploiting Chinese market". We report the motivations, actions, and aspirations of the managers of largest multinational subsidiaries operating there.
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Abstract This study estimates the impact of corporate taxes on direct foreign investments in developing countries using corporate tax data from 1990 to 2015 put together for the study. The corporate tax database consists of statut...
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Abstract This study estimates the impact of corporate taxes on direct foreign investments in developing countries using corporate tax data from 1990 to 2015 put together for the study. The corporate tax database consists of statutory corporate tax rates from 65 developing countries across different regions of the world, including Africa, Asia, Latin America, the Caribbean, and the Middle East. Results from the study indicate that direct foreign investment is not sensitive to corporate taxes in developing economies. This suggests that the flow of foreign investments into developing host nations may be primarily driven by other factors like the availability of natural resources, infrastructure, trade, and other government policies.
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This paper examines the decision by a multinational corporation (MNC) to relocate its business unit and/or corporate HQ overseas. We argue that business unit HQs move overseas in response to changes in the internal configuration o...
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This paper examines the decision by a multinational corporation (MNC) to relocate its business unit and/or corporate HQ overseas. We argue that business unit HQs move overseas in response to changes in the internal configuration of their unit's activities and the demands of the product markets in which they operate, whereas corporate HQs move overseas in response to the demands of external stakeholders, in particular global financial markets and shareholders. Using data on 125 business unit HQs and 35 corporate HQs, we test and find support for these arguments. The research highlights important differences between corporate- and business-level strategy, and it suggests ways in which the theory of the MNC needs to be reconsidered.
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